At GEAR 701, we understand that North Dakota is more than just a place—it's a way of life. From the expansive prairies to the vibrant small towns, the people here embody resilience, warmth, and a deep connection to the land. Our founders, lifelong North Dakotans, saw a need for clothing that reflects this distinctive way of life—clothing that's not only stylish but also practical for the diverse climate and active lifestyle of the Upper Midwest.

Our mission is simple: to create high-quality, stylish clothing that embraces the spirit of North Dakota. We believe in the power of community, the strength of tradition, and the beauty of the Peace Garden State. Every piece we design is a testament to these values and crafted to keep you comfortable and looking great here in God's country.

When you wear something from GEAR 701, you're not just wearing clothes—you're wearing a piece of North Dakota. Our designs are made to celebrate your lifestyle, honor your traditions, and keep you comfortable in all seasons. Join our family and experience the pride of North Dakota with every stitch.

Thank you for choosing GEAR 701. We are honored to be a part of your journey and proud to represent the incredible spirit of the Upper Midwest.

God Bless,

George Henry

Founder